Partner Network
How many partners have already joined the Bragg network, and which markets are your top priorities right now?
We’re now close to two hundred partners globally, and that number continues to grow each quarter. What makes our network special is how diverse it is — we collaborate not only with major operators, but also with affiliate websites, streamers, and influencers who help expand our brand visibility and connect us with players on a more personal level.
Our strongest presence is in the Netherlands, as well as the U.S, Brazil, and the U.K. — four highly dynamic markets that are and form the core of our strategy. Each region offers distinct opportunities and in response to these opportunities, we tailor our approach to match local preferences, player behaviour, and the local regulatory environment. The diversity of partners and our 30+ regulated markets is what truly drives both the strength and sustainability of our network.
What advantages do partners receive beyond access to your games?
Partnership for us goes far beyond content delivery — it’s about collaboration and shared growth. We work closely with our affiliate partners to provide exclusive content, custom-made promotions, and ongoing marketing support that helps them reach and engage their audiences in fresh, effective ways.
It’s a two-way street: we supply high-quality, data-driven content and creative assets, while our partners bring that content to life through their platforms and communities — connecting it directly with the players.
What really sets us apart is the way we approach relationships. We aim to build long-term partnerships based on trust, transparency, and mutual benefit, ensuring that every campaign we create together delivers real impact for both sides. All partners also get access to Bragg's Fuze ™ marketing and promotional toolset, which allows them to run promotional activities, like Leaderboards, Quests and Flash Jackpots. What makes this tool even more unique is the fact that it's not limited to Bragg's in-house content offering only, but also all to aggregated games from our aggregation partners.
“Connect and Collect”
How is the “Connect and Collect” mechanic different from traditional bonus features in games?
Well, Connect and Collect differs in the fact that it is a prevalent feature in almost every spin. To explain, with connect and collect symbols being present at a number of places, coupled with the entire sixth reel and two spaces in reel three composed of special grid spaces where players can win awards there’s a plethora of chances to win on every spin, either in the base or bonus games. This includes instant cash prizes, respins, jackpots, added wilds, and retriggerable free games.
What makes this mechanic so engrossing is its continuous presence in the game and that it can bring huge rewards on any spin, not just under certain conditions or during bonus games.
What initial feedback have you received from players about it?
We collect feedback from players at a number of different instances, and I’m happy to say that the feedback has been extremely positive. The mechanic and game series has quickly become one of our most popular amongst players across a huge variety of markets. Our operator partners and the wider industry are already beginning to see the strong potential of the brand.
“Cash Tower”
What was the inspiration behind creating “Cash Tower”?
Initially planned as a fast follow-up to Golden Gal’s, Golden Gal’s Cash Towers was released just a few weeks after the original game. There was an opportunity to make a simpler game, utilizing the Cash Tower mechanic, while attracting players in with the familiarity of the original title, and this has since been employed with Candy Treasures and Bad Bass, with more games planned in the future.
The idea behind this mechanic was to create a simpler game that players of all experience levels could pick up quickly and enjoy, while also attracting players with the familiarity of previously released titles. With only six possible outcomes each spin, and clear visual indicators of players' progress, this game is straightforward and intuitive, but by no means unexciting.
As players progress with each spin, what players could potentially take home from the cashpot, or have stolen away by the reset symbol, gives increasing levels of excitement to each spin. More broadly speaking, the aim of this mechanic was to respond to the high demand for these types of games in Italy, where players have embraced these types of titles.
After we started releasing the games, we saw significant success in the U.S market as well, which inspired us to create more games, and to hopefully become one of the main competitors in the instant win games category.
What is the main “wow factor” for players in this mechanic?
The anticipation in each spin. There are only 6 possible results for each spin of the reel, resulting in a very known set of possible outcomes for the players. The collected cashpot is there to see each spin, and as it grows, so does the anticipation of every spin, as each time what players stand to win, or lose, is that much greater.
The question for the player is: Do you keep pushing for the big bonus at the risk of landing a reset symbol, or do you take the current accumulated cashpot and start rebuilding the towers?
Upcoming Releases
How many new games and solutions will Bragg release by the end of the year?
While I cannot give you specific numbers, I can comfortably say it will be over a hundred titles, with a broad swathe of titles coming from our proprietary content studios including Atomic Slot Lab, Indigo Magic and Wild Streak Gaming. We’re also working with our Powered By Bragg partners, who will also make a significant contribution to this figure.
If you had to highlight one game that players should especially look forward to, which one would it be, and why?
That is so difficult, like picking your favourite flavour of ice cream, they are all equally sweet. If I had to pick one, I would say Coins of The Hood 10,000 Ways, which is scheduled for release in November. As the name suggests, it is a 10,000 win ways game, something which creates a lot of exciting outcomes in the base game, but where this game really shines is in its two bonus features: a hold and spin and free games.
The hold and spin can be triggered from both the base game and the free games, but it’s at its best when triggered from the free games. Free games can be triggered by landing between three to six scatter symbols, which can award up to 20 free games.
During the free spins, each win receives a multiplier of up to 100x! What’s more is that they are retriggerable, with 2-6 scatters retriggering between three and 20 free games! Now, what I teased earlier: triggering the hold and spin from the free games.
This is where Coins of the Hood really shows off its impressive twist on a popular mechanic. If triggered from the free games, the hold and spin will receive a multiplier up to 100x, as any win would from the free games, to be applied at the end of the feature. six or more cash symbols start the feature. These cash symbols can come in the form of bronze or silver coins. If a cluster of four or more adjacent cash symbols of the same colour is formed, they will merge together, combining all of their values, upgrading their colour, and receiving a multiplier at the end! So a cluster of four or more bronze coins becomes silver, and receives a 2x multiplier, and a cluster of four or more silver coins will form a gold coin and receive up to a 10x multiplier!
This will clear up grid spaces for more coin symbols to land and create these little objectives for players to look at as they start to notice these clusters being formed. I think it’s a really impressive twist on an already popular feature, and as I mentioned, at feature end, if triggered from the free games, the multiplier will be applied to all winnings for the player! I’m very excited to get this one into the player's hands.