Such cooperation is expected to significantly improve the revenue potential of operators in both countries, thanks to a new level of interethnic partnership, as well as with the support of high-quality advertising campaigns. It is also possible to expect a significant expansion of opportunities for both French and Spanish players, providing higher guaranteed prize pools and an increased number of paid tables.

Following the signing of the industry-wide shared liquidity agreement in France, Spain, Italy and Portugal last year, the introduction of the first B2B Poker network from the moment underlines Playtech’s ongoing strength in regulated markets.

Playtech’s chief operating officer, in turn, argues that the distribution of liquidity in France and Spain, which are the main European markets, represents incomparable opportunities for the industry. Shimon Acad considers this a step forward for both the company itself, operators and players. At the same time, cooperation with all the above-mentioned partners further emphasizes newly discovered opportunities, and also provides encouraging signs for the future direction of the network. This will significantly strengthen Playtech’s leadership position in the market.

The shared liquidity agreement will also allow other operators to join the network in the future, which includes potential for further activities in Portugal and Italy, offering outstanding opportunities to attract more players.

Playtech Poker software is now licensed in ten different European markets, including more than 35,000 players on its iPoker network during peak periods. Liquidity offerings also include multi-table tournaments, cash games, Sit ‘N’ Go and Twister tournaments.

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