The event was taking place in the period from October 8, 2018 to October 11, 2018. In the course of the presentation, NOVOMATIC offered its interactive gaming content library together with its Australia-based affiliate company known as Ainsworth Game Technology. The company presented not only new games, but also the older versions of gambling products. The most recent releases included “MacGyver” oriented on global markets. However, it also presented lots of high-end equipment technologies and casino-oriented regulation mechanisms. The attendants of this event were able to discover more about the gaming content from this developer coupled with the best range of sports betting technologies recently added to the portfolio of the brand.

It is not the first time when NOVOMATIC participated in the by-far largest trading event across the US, which was held in Vegas and hosted many other trademarks. As claimed by the CEO of the company, the United States represent a new marketplace for this brand and they are going to increase their share on this market together with their subsidiary – Ainsworth, which is why they participated in the occasion together.

Just because the sports betting industry is a bit relaxed on the territory of the US, the local marketplace is getting more and more significant for the company. They are now following the existing trends inside this segment with increased interest to the proceedings. Therefore, NOVOMATIC has made sure they started to cooperate with a global service delivering brand – Sportradar operating on the sports betting market. This allowed them to create new innovatively designed products and offer a range of additional services. The US-based marketplace in general is characterized by intense competition, so that innovativeness and expansion to this segment are the major requirements for the achievement of success.

It was also declared that NOVOMATIC exhibited their goods together with Felipe Ludena, who is a globally recognized specialist in the sports betting industry.

Additional Facts on NOVOMATIC

The NOVOMATIC Company is ranked as one of the most wide-scale global providers of gaming-based technologies as it employs more than 30 thousand professionals globally. It was established by a renowned businessman Johann F. Graf almost four decades ago. The company has global presence covering over 50 states worldwide. It also offers high-end technologies such as casino-oriented equipment and much more to various gambling venues in more than 75 states. The company runs around 270,000 terminals including those oriented on lottery players as well as over 2,000 gambling-driven operators that work on the global scene.

NOVOMATIC operates with the help of its multiple global offices so it offers its services in all sectors of the gaming-driven industry. It also provides an omni-channel product library to its partners and customers all over the globe. The product variety of the brand includes gaming tools for casino premises as well as casino regulation mechanisms and various online gaming technologies coupled with sports betting instruments and lotteries as part of their assortment of goods.

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