Thus, Yggdrasil made a successful teaming up with GVC, which owns such major brand-names as Ladbrokes, Coral and Gala. The team-up in this case involves providing each individual brand with its own personal gaming package for gambling models on the market, which becomes profitable for both parties.
Two of the GVC divisions, namely Ladbrokes and Coral, are the most successful brand-names in the field of bets and games. They have a significant impact on the Internet and an extensive network of betting houses. In turn, Gala is a recognized leader in the field of bingo in the UK. It is the combination and collaboration of these three brand-names that makes GVC the country’s largest bookmaker tycoon and one of the world’s largest companies listed online, not even mentioning licenses obtained in more than two dozen regulated markets.
Clients of all the three brand-names this way gain access to the entire portfolio of high-performance and attractive Yggdrasil slot models, including the latest editions of Baron Samedi, Trolls Bridge and Hanzo’s Dojo, as well as even classic Yggdrasil games.
Under the terms of the deal, Ladbrokes, Coral and Gala will also be able to use BOOST, which is Yggdrasil’s own instrumental development, which allows the instant launch of promotions in the provider’s game client.
As the CEO of Yggdrasil, Fredrik Elmqvist, noted, this agreement with ones of the most well-known brand-names in the industry is extremely important for the company on the eve of the most significant game event in Europe – ICE London.
GVC Holdings, in turn, are also happy to expand their product range for platform customers with dynamic Yggdrasil models, as they have already proven their highest performance and incomparable functionality in regulated markets. This, in turn, was mentioned by Liron Snir, product director of GVC Holdings.