E-commerce allows you to trade in firms of various sizes and volumes, and an electronic showcase provides an opportunity for any entrepreneur to attract buyers from anywhere in the world. In online business, a new “virtual” sales channel has been formed, which practically does not require any material costs.
With the development of the gadget industry, a share of purchases made using mobile devices is gradually increasing, which makes mobile commerce a separate segment of E-commerce.
Payment means in online Mobile commercial system
There are many mechanisms for making payments, each of which has a number of its distinctive features. But the most popular are still payments in cash. The Ssecond place is firmly held by payments made through bankcards. Such methods of payment as tele- and Internet banking, payment through payment Internet systems (WebMoney, PayPal and others) are the most popular nowadays. Payment by cash on delivery or, in other words, payment at receipt of goods is most widespread in some regions.
If you compare mobile and e-commerce, considering online transactions, such as replenishment of a deposit in casino, electronic methods continue to hold palm of championship and are the main generator of clicks and conversions for this or that company. However, mobile devices are rapidly catching up. They provide analysts of very important information about the time of a day and location of a user at the time of transaction, as well as at what stage he or she is now. Now, only one-fourth of online transactions are on mobile. From a personal computer, it is really more convenient to make a purchase: there is an opportunity to review a product, read reviews, the screen size is larger than on a phone or a tablet, which is very important when filling out various text fields. But if, for comparison, the user needs to call a taxi, he or she will obviously make a choice in favor of a smartphone or a tablet, because it is much faster and more convenient.